Alaa has dedicated over 15 years to building thriving ecosystems for startups and SMEs across Syria, the UAE, Thailand, Turkey, Iraq, and Yemen. She specializes in refining organizational structures for tech entrepreneurs, SME owners, and emerging managers, ensuring that digital and remote-first environments never limit access to finance or growth.
As CEO of Hermon Team, Alaa shapes the firm’s strategic direction, engages with key stakeholders, and oversees all executive functions. She aligns board priorities with operational goals, secures partnerships and funding, and champions a culture of innovation, accountability, and economic impact.